31% Xylitol The Cavity-Frightening, Gluten-Free, Sugar-Free, Naturally-Sweetened, Slippery-Teeth, Fresh-Breath, Bright-n-Smiley, Lots-of-Hyphens kind of toothpaste. Please don't buy this. Please. - Sincerely, the Bacteria in Your Mouth. Excuse me, did you say slippery teeth? Indeed. You're not only good-looking but a great listener, too. I knew we'd make a good match. Yes, we often get asked, "How do I know your toothpaste is working its xylitol-powered magic?" And we always tell people that when you use as directed, you'll soon begin to run your tongue across your teeth and it'll practically slide right out of your mouth. Use Epic Xylitol toothpaste, and you'll enjoy a sweet, sugar-free smile and slippery teeth! Use: aids in the prevention of dental decay.