Oral Perfection Dentist Formulated High Performance Care Certified Non-Toxic Enamel Friendly Clinically Tested Remineralizing Sea Salt Great Tasting with Superior Quality Ingredients Lumineux Sensitivity Toothpaste is uniquely formulated to be gentle on sensitive gums and teeth, and is clinically tested to achieve noticeably less sensitivity in as little as two weeks. Lumineux's patent pending products are clinically tested to show they work as well as the leading oral care products. No Fluoride No Artificial Flavors No Artificial Colors/Dyes No Preservatives No SLS Organic Aloe Vera Essential Oils Non-GMO Xylitol Vegetable Glycerin Dead Sea Minerals Delivering Visible Long-Term Oral Health Benefits without Potentially Harmful Chemicals!