Natural Pioneer Since 1959 Restores Brilliant Shine Infused with Natural Apricot & Jojoba Seed Oils New & Improved Pure Natural Shampoo Super Shine Apricot Our pure, natural Super Shine Shampoo gently and effectively removes dirt and unwanted build-up restoring your hair's natural glow and bounce. Shine enhancing apricot oil smoothes hair cuticles for a perfectly reflective brilliance, while wheat protein and aloe vera replenish moisture from the root to tip. Sleek and luminous, your hair shines brighter with touchable softness. Born in 1959, JASON was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our products don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test our formulas on animals. We invite you to try our entire line of safe, effective, body-loving products.