Love your smile and the planet with our activated charcoal toothpaste. Bold flavours that pack a punch, giving you a seriously strong smile that's a little bit brighter. With our unique blend of oils to freshen breath and xylitol to help protect against decay. Brighten up your smile with activated charcoal to gently remove surface stains Free from foaming agents, SLS, fluoride, triclosan, glycerine & palm oil. Bold flavours for long-lasting fresh feeling Prevents plaque and decay-causing bacteria, whilst supporting gum health with antibacterial & anti-inflammatory oil blend xylitol to fight plaque & support a healthy pH balance INGREDIENTS: Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, Limonene, *Eugenia Caryophyllus (Clove) Bud oil, Xanthan Gum, [Eugenol], *Melaleuca Alternifolia (Tea Tree) Leaf Oil. *Certified Organic, [Occurs Naturally in Essential Oils]