Why we love it? Q10-Max is a unique and powerful combo of coenzyme Q10, otherwise known as CoQ10, and vitamin B1 to help with heart health. It's especially suitable for people taking statins. Q10 is a fat soluble and vitamin-like nutrient that's produced naturally by our bodies for energy and to act as an antioxidant. It's in every single cell in our body but particularly concentrated in key organs requiring loads of energy, such as the heart. Q10 exists either in its oxidised form, ubiquinone, or in its reduced form, ubiquinol. These convert to either form as needed in a continuous cycle. ... and why you will too Our Q10 levels go down as we age and our cells can suffer from oxidative damage caused by free radicals. Vitamin B1, also known as Thiamine, is used throughout the body to help fuel your metabolism, and keep your nervous system working. As your heart is the most active muscle in your body, requiring constant fuel and co-ordinated messages from the nervous system, Thiamine is the ideal aid for heart health