To Your Good Health Bob Moore Whole Grain The Traditional Grain of The Middle East An Employee-Owned Company Bob's Red Mill Passport to Whole Grain Adventure K Pareve Circa -2000 B.C. 100% Whole Grain 46 g or More Per Serving Eat 48 g or More of Whole Grains Daily USDA Certified by QAI Feast on freekeh, a flavorful, high-fiber whole grain food made using the traditional roasting method. The subtle smoky flavor and pleasant chewy texture make cracked freekeh ideal for savory salads, spice pilafs and hearty hot cereal. Dear Friends, My lifelong fascination with whole grains has taken me to the far reaches of the globe. On these journeys I have discovered many delicious treasures, grains that nourished the world's greatest ancient civilizations. I just knew i needed to bring these nutritious superfoods home with me so I could share their wondrous stories. Like this story of freekeh... Long ago, two families lived on neighboring farms in a fertile valley. For reasons now lost to the ages, a feud began between them and, in anger, one clan set fire to their neighbor's wheat fields. The entire crop burned, but the farmer did not despair. He carefully gathered the charred grains from the ashes and cooked the roasted green wheat. This providential harvest was not merely edible, it was delicious, and the farmer's family thrived. I am so pleased that you have found Bob's Red Mill Cracked Freekeh. I invite you to explore all of the Grains of Discovery, our extraordinary array of ancient grains. To your good health, Bob Moore