Soft Bristles Last 3x Longer ADA Accepted 100% Vegetable Bristles BPA Free Latex Free Phthalate Free Cruelty Free Cleaning your mouth in a big way The idea is pretty simple…If you make a quality product, it will last longer and people won’t need to throw it away. Our products are made to last which means they are being used longer and not filling up the landfills while still providing you with the excellence you have come to expect from radius. Wide, soft head with angled neck helps invigorate gum tissue for reduced chances of chronic bleeding/receding gums and enamel erosion Wood-based plastic handle & vegetable-based bristles eliminate dependency on fossil fuels for a zero petroleum toothbrush. Big handle and thumb grip to guide hands to brush at dentist recommended 45° angel Orthodontist recommended. Bristle last up to 9 months BPA-free and FDA approved colors and materials and accepted by American Dental Association