New Look, Same Great Formula Natural Pioneer Since 1959 All Natural Fluoride-Free SLS-Free Antiplaque Tartar Control Whitening Fresh Breath Nourish Your Smile and Defend You Enamel, Without Irritating Chemicals. NutriSmile Toothpaste is a nutrient-rich, daily defense to keep your teeth and gums healthy and strong. High potency Vitamin C strengthens tooth enamel by helping rebuild weak spots on teeth. Our exclusive blend of natural polishers cleans and brightens teeth without harsh abrasives. A refreshing burst of Natural Orange, Cinnamon & Mint freshens your breath instantly. For enamel defense plus fresh breath, use Jason NutriSmile toothpaste and mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.