Since 1908 10 g Fiber Omega-3 Fatty Acids from Flaxseed Less Than 1 g Sugar 100% Whole Grain Fiber And Protein Rich Great Taste! Low Sugar Protein From Whole Grains Vitamins From Whole Grains Preservative Free What are we looking for in our cereal... We, at Attune Foods, believe preserving the character of real food tastes better and is better for you. That is why we make Uncle Sam Original the way we do. Toasted whole wheat berry flakes mixed with whole flaxseeds for a hearty fiber-rich start to your day. Why is fiber important? So much good comes from fiber. It keeps the over 30 feet of the digestive system functioning well. This is the basis for feeling good every day. It starts from inside out. Fiber helps lower cholesterol, thereby helping reduce the risk of heart disease. It also helps maintain the right level of blood sugar in your body, and is important in helping with weight management or weight loss. And finally, it helps sustain your energy throughout the day. Why choose whole grains? Whole grains are complex carbohydrate and a rich source of vitamins, minerals, and antioxidants. These complex carbohydrates take longer to digest, thereby providing a steady supply of energy throughout the day, and limiting the amount of sugar that gets converted into fat. Why Flaxseeds? Flaxseeds are one of the best sources of Omega-3 fatty acids, which cannot be made by the body and must be provided by diet. These "heart healthy" fats may help prevent cardiovascular disease, high blood pressure and lower the risk of some cancers. We add the whole seed, not flaxseed powder, so that you get the maximum benefit and freshness from grinding it with your own teeth. Fun tip: Uncle Sam recommends you carry dental floss in your back pocket for those tiny, errant flaxseeds that may appear later and remind you of how your day started. Feel Good From the Inside Out Unlike other cereals, the entire wheat kernel is steamed, rolled and then toasted to preserve the whole grain nutritional value in every flake. Just take a look, and you will see the whole wheat berry.