Restores Moisture as you Lather Silken Hair with Softness & Shine Nourishes with Vitamins & Omega Fatty Acids Cleanses without Stripping Color Lauryl and Laureth Sulfate Free Rich with Vitamin C, E, K & B6 Antioxidants Echo Chic Technology* Dual Moisture Complex | Avocado + Olive Oil Echo Chic Hair Care No Animal Testing Beauty from the Elements is Chic on the Street 2 chic or not 2 chic? 2chic is to... Shine. Conquer dry, damaged hair. Discover a radiant new world of strength and shine. Satisfy your hair’s deepest cravings for intense nourishment and nurturing: cleanse and re-energize hair with 2chic Avocado and Olive Oil Ultra-Moist Shampoo. A delectable botanical blend of buttery Avocado and golden Olive Oil, formulated in our exclusive Dual Moisture Complex to replenish hair that feels dull, lifeless and brittle. Lather in moisture, shine and control as the first step to your glossiest, most glamorous hair. Will not strip or fade color. Ideal for hair that’s heat-style often, and 2chic to be denied. *The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and increase style.