Safer Products for Healthier Babies Botanicals Since 2006, thinkbaby has focused on creating safe products for little ones. Due to the large number of products made from harmful ingredients, we have expanded our body care line to include a safe baby lotion. You shouldn't lose sleep trying to select safe alternatives. Leave that to use, we apparently hate sleep... Despite what a lot of companies might like to say, baby lotion won't make your little one: Sleep better through the night Avoid the terrible twos Go to a college nearby Agree with your musical taste. The cosmetic industry is highly unregulated. The best regulation will come from consumers selecting safe solutions. Formulation based on premium natural ingredients and our scientific expertise in creating safer products. Free of parabens, phthalates, 1,4 dioxane, sodium lauryl sulfate and harmful chemicals No stuffed or real animal testing. No animal products. Tear free formula