The Earth's Best Way to Grow 45% Daily Value of Iron for Infants No GEI Grown Without Potentially Harmful Pesticides or Herbicides For Babies Ready to Move Beyond Rice Cereal Easily Digestible Iron Fortified No Genetically Engineered Ingredients USDA Certified by Quality Assurance International (QAI) All Babies Begin Life 100% Pure...Feed Them Accordingly — From the first spoonful on, you can be sure your baby's rapidly developing little body is getting only pure, healthy, nutrition. We take extra steps with our cereal and all our baby foods. Certified Grown Without Potentially Harmful Pesticides or Herbicides 45% Daily Value of Iron for Infants 25% of the Daily Value for Six B Vitamins Made with No Genetically Engineered Ingredients Unsalted & Unsweetened Only Whole Grain Never any Artificial Colors or Preservatives & Made with No Genetically Engineered Ingredients — The long-term effects of potential pesticide residues are not fully understood, but we do know that the risks are real, especially for infants and children. That's why Earth's Best brings you only foods grown without potentially harmful pesticides or herbicides. Earth's Best is also never made with genetically engineered ingredients. We fortify our cereals with key nutrients including Iron, Zinc & B Vitamins 25% of the Daily Value for 6 B-complex vitamins that help support a healthy immune and nervous system to help your baby convert food into energy to power their day. Zinc is an important mineral for infants, as it plays a key role during this time of rapid growth and development, as well as cell repair and immune functions. Pediatricians recommend the introduction of iron-rich foods, including fortified cereals, to help maintain adequate iron levels for both breast fed and formula fed infants. Whole Grain Natural Goodness — Unlike processed grains, whole grains are not stripped of nutrients, giving your baby more naturally occurring vitamins and minerals in a gentle, digestible cereal.