Always Non-GMO Real Food Pleasant-Tasting Natural Sweetener Zero Calories Great for Reduced-Calorie and Sugar-Free Recipes Low Glycemic Impact Kosher Always Real Nothing Artificial Pure Goodness Vegetarian/Vegan Product Gluten-Free Erythritol is a naturally occurring sugar alcohol derived from a corn and is naturally found in small amounts in various plants, fruits and fungi, including mushrooms. It contains virtually no calories (95% less calories than table sugar), has a low glycemic impact, and doesn't contribute to tooth decay. Basically all the bad things about sugar are absent in Erythritol, yet it tastes just like sugar and is about 70% as sweet. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.