Always Non-GMO 1/3 Fewer Calories than Sugar Pure and Natural Sweetener Excellent Alternative to Sugar Always Real - Nothing Artificial - Pure Goodness Vegetarian/Vegan Product There's a lot to like about xylitol. This naturally occurring sugar alcohol is one of the healthiest and most unique sweeteners you'll find. Unlike sugars such as sucrose and fructose, NOW Real Food Xylitol is a sugar alcohol, which doesn't promote tooth decay. Even though it's classified as a carbohydrate, it has a low glycemic impact due to its slow absorption in the digestive tract, and its caloric impact is around 1/3 lower than other carbohydrates, making xylitol a healthy sweetener that's hard to beat. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural foods since 1968. We're independently, family owned, and proud of it. Keep it natural. Keep in real.