h·e Highly Concentrated - Cleans 32 Loads Maid by Nature. Safe and gentle for sensitive skin Great for high-efficiency machines Handmade with pure essential oils Free of synthetic chemicals Wee Clean is not a detergent. It's a deterrent - to pollutants, to overconsumption, to byproducts, to irritants. After all, baby clothes are your baby's second skin. Would you rather wash your baby with detergent or soap? Good. Because this is not a detergent. Wee Clean is laundry soap - the only 100% all-natural laundry soap mixed, poured and bottles by happy human hands. Yep, no machines were harmed, nor synthetic chemicals used, in the making of this product. And since our happy hands aren't as stingily efficient as machines, we pour liberal loads of pure essential oils for laundry loads that literally clear the air while they clean your baby's clothes. But, please don't call this a detergent. Pronounceable ingredients, pronounced effects. 100% pure essential oils naturally freshen clothes and "aromatherapize" your home while you wash. Coconut oil soap treats your baby's second skin gently and doesn't dry it out. Baking soda removes dirt and odors. Vegetable glycerin clings to dirt and stains.