Genuine Whole Food Lycium Barbarum Fruit Free Radical Quenchers A Dietary Supplement Vegetarian-Vegan Kosher NOW Goji Juice delivers the natural nutrient profile found in Genuine Whole Foods. Grown in the nutrient and phosphorous-dense soils of valleys bordered by the towering Himalayan Mountains, natives have considered the Goji plant (Lycium barbarum) as an important and nutritious food for centuries. The plant's tender, fragile berries are teeming with a wide array of nutrients, including free radical scavengers, polysaccharides and other phytonutrients. Goji's versatile and unique nutrition profile may help protect healthy cells, support immune and nerve function, any may help to support normal glucose utilization by the body. NOW Goji Juice Concentrate tastes so good that you may have to remind yourself that you're drinking something healthy. Each 1 oz. serving is loaded with the nutrient you need to thrive. Since its earliest application, all the way to modern day use, the sweet juice from ripe Goji berries has stood the test of time, and remains one of our planet's most perfect and nourishing foods. Goji Juice, or Wolfberry as it's sometime referred to, naturally abound with: Free Radical Scavengers Carotenoids, such as Cryptoxanthin, Lutein and Zeaxanthin Monosaccharides and Polysaccharides