Dermatologist Developed Enriched with Vitamins E & B5 and Skin Essential Lipids Clinically Shown to Moisture for 24 Hours Clean, Non-Greasy Feel We believe everyone deserves to have healthy, comfortable skin. Lubriderm, the brand developed by dermatologists, offers specialized formulations with essential nutrients naturally found in healthy skin. Advanced Therapy Moisturizing Lotion is our solution for your extra-dry skin and will leave your skin soothed and deeply moisturized. This non-greasy formula, which contains Vitamins E & B5 and skin essential lipids naturally found in healthy skin, replenishes and strengthens your skin's moisture barrier. Clinically shown to moisture extra-dry skin for 24 hours, and transform extra-dry skin into healthier-looking, resilient skin in just one week.