New Look - Same Great Formula Natural Pioneer Since 1959 All Natural Fluoride Free SLS-Free Antiplaque & Brightening Whitening Tartar Control Fresh Breath Keep Your Smile Bright, Without Harsh Abrasives or Irritating Chemicals PowerSmile Enzyme Brightening Toothpaste features Papaya and Pineapple Enzymes, known for their cleansing properties, while exclusive blend of natural polishers gently whitens and brightens your smile. Natural Tea Tree and Neem Oils help defend teeth against damaging sugar acids. A kick of Peppermint Oil powerfully freshens your breath. For a brilliantly white smile and fresh breath, use Jason PowerSmile toothpaste and mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.