Celebrating 50 Years of Natural Goodness Replaces Powdered Sugar Great for Reduced-Calorie and Sugar-Free Recipes Zero Calories USDA Non GMO Project Verified Naturally Sweet Always Real Always Non-GMO Certified by QAI Our Confectioner's Erythritol is the perfect replacement for powdered sugar in your favorite recipes. Use it for frostings and icings, or dust it over desserts, fruits or baked goods. Erythritol is a natural sweetener known as a sugar alcohol that's about 70% as sweet as refined sugar. It has 95% fewer calories than sugar, a low glycemic impact, and it doesn't contribute to tooth decay. You get the sweetness of sugar without any of the bad stuff! Because of what you eat, NOW Real Food has been committed to providing delicious, healthy, natural foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.