Made With Organic Pasta Rabbit of Approval- Totally Natural 100% Real Cheese No Artificial Anything! 0 g Trans Fat Naturally Good Source of Calcium and Protein See Nutrition Information For Sodium Content Certified Organic by Oregon Tilth Dear Friend, It's no surprise that the product most associated with Annie's Homegrown is our very first Annie's Shells & White Cheddar. After twenty years, our beloved purple box remains our rock- a link from the past to present. We're proud to now bring you the same delicious recipe with certified organic pasta. So why such a positive response to our purple box from the start? The color purple proves to be eye-catching together with our logo- the quirky, smiling rabbit (not Seal) of Approval my brother sketched from a photo of Bernie, my pet rabbit. Maybe it's our distinctively delicious, all-natural, ground-breaking white cheddar cheese or those unique cheddar-catching pasta shells. Perhaps above all, Annie's founding mission to make the planet a greener, healthier place resonates with you. All of these answers contribute to the perseverance of our purple box. But I believe that you, our friends and customers, are the real magic behind the brand.