Argan Oil Original Gold Label Shampoo Anti-Hair Thinning Shampoo* 5th Anniversary Edition Award Winning Formula Established 2013 Effective Solution for Thinning Hair 100% Natural Preservative System Proprietary Herbal Blend Complete Broad Spectrum Ingredients Including Aloe Vera and Red Korean Seaweed No Harmful Chemicals - No SLS - No Parabens - Gluten Free For Men & Women No Sodium Lauryl Sulfate No Phthalates No Artificial Colorants No Mineral Oil No Petrolatum No Common Allergens No Propylene Glycol No Formaldehyde No Metallic Aluminum No Triclosan No Toluene Cruelty Free Earth-Friendly Vegan USDA Certified Biobased Product Hypo-Allergenic Color Safe Our original exclusive premium plant-based formula is unfused with vitamins and botanicals to help reduce hair thinning without the use of harsh chemicals. Additional biobased cleansing agents promote healthier looking hair, maximizing results. PURA D'OR Original Gold Label Shampoo has a 100% Natural Preservative System derived from Plant-Based Extracts and is USDA Certified Biobased at 90%+. This powerful blend utilizes the benefits of premium ingredients to help keep hair looking health, and is free of SLS (sulfates), parabens, or any other harmful chemicals. Our highly effective formula features Complete Broad Spectrum ingredients in an herbal proprietary blend that helps prevent hair thinning. Biotin, argan oil and our exclusive blend works together to strengthen, nourish and promote healthier looking hair. Individual results may vary. *Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using PURA D'OR Original Gold Label Shampoo & Conditioner compared to using shampoo alone, and (2) users' self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the PURA D'OR Gold System.