New Pediatrician Recommended Colloidal Oatmeal & Soothing Oat essence Formulated to Gently Cleanse without Damaging the Skin's Barrier Clinically Shown Gentle to Sensitive Skin National Eczema Association Accepted Fragrance Free Dye Free Alcohol Free Now Aveeno has harnessed the naturally soothing power of oatmeal in this ultra-gentle wash to help you care for baby's skin. Developed with leading dermatologists, this breakthrough formula combines soothing oat essence and natural colloidal oatmeal with rich emollients to soften and soothe irritated, extra dry skin. The creamy wash is formulated to gently cleanse without damaging the skin's barrier, and is clinically shown mild to delicate baby skin. It's even been awarded the National Eczema Association Seal of Acceptance. The Aveeno brand has been Pediatrician recommended for over 60 years.