Certified Naturally Nutritious 20 g Whole Grain Per Serving Good Source of Fiber Kosher Pareve USDA Certified by the Texas Department of Agriculture (TDA) 100% Whole Grain - 20 g or More Per Serving Eat 48 g or More of Whole Grains Daily Grown Without Synthetic Pesticides Made with No Genetically Engineered Ingredients Part of a Healthy Diet A Good Source of Thiamin Rich in Vitamin C Low Fat Low Sodium A Cholesterol Free Food Sweetened with Fruit Juice Vegan All Natural - No Artificial Anything! From America's Heartland to Your Heart. Arrowhead Mills has been the pioneer and leader in baking mixes, grains, cereals and nut butters since 1960. We believe in nature's abundance and treat food with respect--not chemicals! Capturing the essence of the earth with ally grown ingredients, Arrowhead Mills takes you back to the basics with the best-tasting, most diverse selection of products for home-baked goodness. You're always home with Arrowhead! Our ally grown ingredients, which are certified by independent third party agencies, are handled and distributed based on a strict set of standards. We use no chemical fertilizers, synthetic pesticides or herbicides...just natural, hearty wholesomeness! Oat Bran Flakes, and "Enduring Cereal". Pure oats and the vital bran they contain, are one of the best available natural sources of fiber. Blended with all natural fruit sweeteners, this delicious oat bran cereal, as part of a diet low in saturated fats and cholesterol, is a great way to promote a healthy diet.