For 3-24 Months Fluoride-Free Safe if Swallowed Extra Soft Bristle Brush No Artificial Colors Sugar-Free Contains: 1 Toothbrush, 1 Tooth Cleanser Pediatricians and pediatric dentists highly recommend that parents begin cleaning baby's teeth and gums everyday at an early age. Baby Orajel Tooth & Gum Cleanser can help your baby get a great start to a lifetime of beautiful smiles. Sugars in baby formula, juice and other foods can build up a plaque-like film. Cleaning the teeth and gums at an early age helps develop healthy habits. Baby Orajel Tooth & Gum Cleanser gently cleans teeth and gums with a mild, fruity flavor your baby will enjoy, plus the non-abrasive formula is gluten-free, paraben-free, dairy-free, and sodium lauryl sulfate-free for gentle cleaning. Also, it's fluoride-free so it's safe if swallowed when used as directed.