Now Clinically Tested Reduces Hair Thinning* Formulated with Organic Ingredients† Hypo-Allergenic Color Safe Cruelty Free Aloe Vera Based Formula for Superior-Hydration and Nourishment Moisturizing Aloe Vera Formula Unisex All Hair Types No Sodium Lauryl Sulfate No Parabens No Phthalates No Artificial Colorants No Mineral Oil No Petrolatum No Common Allergens No Propylene Glycol No Formaldehyde No Metallic Aluminum No Triclosan No Toluene No Gluten Earth-Friendly Vegan *Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using Pura D'OR Thinning Therapy System of Shampoo, Serum, and Conditioner or Masque compared to using shampoo alone, and (2) users' self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the PURA D'OR Therapy System. Helps Increase: Thickness Strength Volume Shine Helps Reduce: Hair thinning Breakage Limp strands Dullness Hair Thinning Therapy Shampoo PURA D'OR Hair Thinning Therapy Shampoo is the original top selling formula we created to target hair thinning*, now clinically tested shown to help with so much more! This multi-tasking Premium Plant-Based formula helps increase volume, shine, thickness and strength while it helps reduce hair thinning*, dullness, breakage and limp strands. This powerful blend utilizes the benefits of premium organic ingredients to keep hair looking healthy and is free of all harmful chemicals listed in our newly expanded "No No" list. Key natural ingredients include Amla oil, Argan oil, Black Cumin Seed, Biotin, Niacin, Rosemary Oil, Saw Palmetto, Green Tea, and our exclusive botanical blend which works together to strengthen, nourish and help reduce hair thinning* due to breakage. Each and every bottle of PURA D'OR is crafted with care and stays true to Earth Friendly Principles. All of our products are proudly Cruelty Free, Vegan, and made with renewable energy in our solar powered facilities.