Pure. Natural. Real. Natural Source of Healthy Fatty Acids Good Source of Fiber Cold Processed USDA Non GMO Project Verified Hearty, Nutritious & Wholesome Certified by QAI Vegetarian/Vegan Product NOW Real Food Flax Seed Meal has a mild, nutty flavor similar to wheat germ, and it's often added to cereals, pancakes, muffins, breads, meatloaf, meatballs, and even yogurt. Flax is a natural plant source of healthy fatty acids and a good source of fiber. Our proprietary cold milling and sifting process does not grind, crush, or liberate the oil, unlike typical flax processing, giving our product a longer shelf life. Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fill Technology to maximize flavor and freshness. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.