First Place Winner World's Best Oatmeal To Your Good Health...Bob Moore Friend of the Heart The 100% Whole Grain Natural & Award Winning Cereal Also Known as Pinhead Oat or Irish Oats The Golden Spurtle World Champion Oatmeal Kosher All Natural You Can See Our Quality! 100% Whole Grain 44g or More Per Serving Eat 48 g or More of Whole Grain Daily The Bob's Red Mill team went to Scotland to compete in the Olympics of oatmeal, the Annual Golden Spurtle World Porridge Making Championship. And, for the first time in the competition's history, it was won by oatmeal from outside of Scotland by Bob's Red Mill Steel Cut Oats - the very same oats that are in this bag. Did You Know? The USDA's dietary guidelines call for three 16 gram servings of whole grain foods every day. Eating just a single portion of Bob's Red Mill Steel Cut Oats provides nearly all three recommended servings. Dear Friends Steel Cut Oats have always been a universal customer favorite at Bob's Red Mill. Their robust oat flavor, texture and ease of preparation plus proven nutritious benefits and cholesterol reduction make them a perfect breakfast.