Eco Chic Technology Eco Chic Hair Care Directional Root Lifting Spray with Eco Chic Technology+ Raises roots to new heights Allows for directional control Lifts hair up where it belongs Height is at your fingertips and you hold the controls. Send it directly where you want - and need - root life and support. When you raise the roots, you're cruising down the style highway affectionately called Root 66. +The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.