Resists Fading for Lasting 100% Pure - Natural Pomegranate & Acai No Sulfates No Harsh Preservatives pH Balanced Vegan Cruelty-Free No Parabens Color-Safe No GMOs No Phthalates Gluten-Free No Colors Added Sustainably Sourced -Our Story- Based in sunny Southern California, Petal Fresh was started by a group of passionate individuals pursuing a more natural and healthy lifestyle. At Petal Fresh, we believe that what your put on your body is just as important as what you put in. We infuse our formulas with the most natural, Certified Organic ingredients to create effective salon quality products, naturally. Pomegranate & Acai Shampoo Maintain ultra-vibrant color with Petal Fresh Pure Pomegranate & Acai Shampoo. This sulfate-free formula gently cleanses and shields color from fading. The unique blend of Certified Organic Acai and Pomegranate Extract helps bind pigment to hair, leaving color rich and longer lasting. Pomegranate is not only one of the most nutritious super-fruits, it can also help prevent color from fading. Combined with antioxidant-rich Acai, this powerhouse fruit work wonders in extending the vibrancy of colored hair.