Dietary Supplement #1 Absorbed form of Curcumin Healthy Inflammatory Response Isura Non-GMO-Documentation Mass Spec-Lab Tested Suitable For Vegetarians/Vegans Purity & Potency Guaranteed When consumed orally, the absorption (bioavailability) of regular curcumin is quite poor. The reason is that curcumin is relatively insoluble in water and is rapidly transformed and excreted from the body. Poor absorption has been a reason that not all clinical studies have shown regular curcumin to be effective even when extremely large doses were given. But CurcuminRich contains Theracurmin - a natural preparation that utilizes advanced techniques to reduce the particle size of curcumin within a vegetable gum (gum ghatti) to dramatically increase its solubility and bioavailability. Detailed absorption studies have proven that Theracurmin is the best-absorbed form of curcumin on the market. ‡ This improved absorption with Theracurmin is extremely important in getting the health benefits curcumin provides. A major breakthrough in curcumin absorption! It's not how much you take, it's how much you absorb! "Theracurmin represents a major scientific breakthrough and is the #1 absorbed form of curcumin. ‡ Finally the powerful health benefits of curcumin can be fully realized!" -Dr. Michael Murray Using advanced technology to safely and effectively: Support the body's natural inflammatory response Exert powerful antioxidant activity Support joint health and function Promote heart and vascular health ‡ Scientific scrutiny revealed that Theracurmin was more bioavailable on a milligram-to-milligram basis than other leading♦ enhanced and regular forms of curcumin. ♦ As measured by SPINS 2014 data. Bioavailability comparison of curcumin from two published studies showing blood levels of curcumin over a 12-hour period normalized at the same dosage level. Curcumin is the yellow pigment of turmeric valued for its many health benefits, but it is difficult for the body to absorb. Theracurmin is a natural curcumin preparation that utilizes advanced techniques to reduce curcumin's particle size, dramatically increasing its solubility and bioavailability. Details absorption studies have proven that Theracurmin is the best-absorbed form of curcurmin on the market.‡ Manufactured by Natural Factors to ensure safety and potency in accordance with Good Manufacturing Practices (GMP) of the FDA and Health Canada.