Natural Pioneer Since 1959 New Look- Same Great Formula All Natural • with Fluoride • SLS- Free Anti-Cavity Antiplaque Tartar Control Fresh Breath Keep your whole mouth healthy, without harsh abrasives or irritating chemicals. Healthy Mouth Toothpaste guards your teeth and gums from sugar acids and tooth decay. Tea Tree Oil, a well-known antimicrobial and antiseptic agent, works with fluoride to help defend from the bacterial growth that could lead to periodontal disease. Natural Grapefruit Seed and Perilla Seed Extracts help reduce tartar build-up while CoQ10 and Aloe Vera Gel soothe gum irritation. A refreshing Cinnamon chill keeps your breathe fresh all day. For a healthy smile and fresh breath, use Jason Healthy Mouth toothpaste and mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. Use-Prevention of cavities.