SLS-Free With Fluoride Gluten-Free Tartar Control Kosher Hain Celestial Use: Prevention of Cavities. Strengthen your teeth, without harsh abrasives or irritating chemicals. Sea Fresh Toothpaste features Blue Green Algae, rich in calcium, proteins and antioxidants, to strengthen teeth and gums and potent Spearmint and Parsley Extracts to keep breath fresh and clean. Fluoride helps prevent tooth decay, while CoQ10 and Aloe Vera Gel soothe irritated gums. For a strong smile and fresh breath, use Jason Sea Fresh Toothpaste and Mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason brand was one of the first to offer personal care products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. The Jason Promise: No sodium lauryl/ laureth sulfates No preservatives No artificial colors No artificial sweeteners No saccharin No propylene glycol