The Original Coffee Hand Grown on Cooperatives Coffee the Way Nature Intended. A Story as Old as the Land... Fair Trade Certified Certified Kosher Certified by Stellar Certification Services USDA When Coffee was discovered a thousand years ago, it was a preciously guarded secret, so valuable the beans were used as currency. In 1980, a group of coffee lovers in Ojai, California heard of a family farm in the mountains of Mexico which grew coffee naturally, the same way it had been when first found in the wilds. Setting off on an adventure, our coffee lovers found a place where self-sustaining agriculture produced a smooth and aromatic coffee with no trace of bitterness. They came back and started Cafe Altura, the original coffee, so you can taste the way nature intended.