Pure. Natural. Real Pleasant- Tasting Natural Sweetener Raw & Unprocessed Excellent for Use in Baked Goods Same Great NOW Taste Brand New Look! Naturally Sweet Vegetarian/Vegan Product For natural and raw food enthusiasts you can't get much better than Date Sugar. Unlike typical refined sugar from cane or beets, Date Sugar is actually finely chopped dry dates. There's no processing whatsoever, so you get a pure, unrefined natural sweetener that's uniquely suited to certain culinary applications. NOW Real Food Date Sugar is 100% pure and is an excellent sprinkle for fresh fruits, yogurt, cereals and more. Many contemporary whole-grain and homemade bread recipes call for date sugar instead of brown sugar since it lends a unique flavor sweetness that pair well with whole grains. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. We're independent, family owned and proud of it. Keep it natural. Keep it real.