Rabbit of Approval - Made with 100% Real Cheese- Valley Family of Farms Absolutely Nothing Artificial Our Farms Produced this Without Antibiotics, Synthetic Hormones, or Pesticides USDA Dear Friend, Perhaps you noticed the Valley logo on the front of this box? Yes! Annie's has partnered with a kindred company, a cooperative of farmers who created Valley Family of Farms. What a pair! Annie's and Valley - pioneer companies that have led the way for the past 20 years. Remember when "orange" meant "artificial," and all Annie's cheese was white? Now the Valley cheese in Annie's products, whether orange or white, is made from milk that comes from contented cows raised on totally pastures. And the orange color? That comes naturally from annatto seed. No chemical dyes, ever. While savoring the taste of Annie's Shells & Real Aged Cheddar, know that you are supporting family farmers who meet and often exceed regulations requiring ethical, responsible stewardship of both livestock and this fragile Earth. Powerful stuff! Bye for now, Annie