Powersmile All Natural Toothpaste features an exclusive blend of natural polishers and stain-fighting botanicals, including Bamboo Powder, Calcium Carbonate, Sodium Bicarbonate (Baking Soda) and Silica, to help prevent tartar build-up while gently whitening and brightening your smile. Natural Grapefruit Seed and Perilla Seed Extracts help fight damaging sugar acids while Natural Peppermint Oil powerfully freshens your breath. For a brilliantly white smile and fresh breath, use JASON Powersmile toothpaste and mouthwash twice a day. Benefits: -Healthy teeth & gums, Tartar control, Fresh breath, Whitening. -No Sodium Lauryl/Laureth Sulfates, No Preservatives, No Artificial Colors, No Artificial Sweeteners, No Saccharin, No Propylene Glycol.