Fortified with Biotin, Panthenol & Proteins Strengthens & Volumizes Fine Hair No: Parabens, SLS, Petrolatum, Artificial Colors or Phthalates Our rich lathering, body-building shampoo uses gentle botanical surfactants to thoroughly purify the scalp and cleanse the hair of dirt and oil. Hair-strengthening Biotin and Panthenol wrap around the entire hair shaft to boost volume and increase hair cortex elasticity for less breakage. Plant proteins add luster and bounce. Your hair looks and feels naturally thicker, with a healthy shine. Born in 1959, Jason was one of the first to offer personal care products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens, or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.