No Glycerin Formulated with Ionic Calcium from Above Sea Coral No Fluoride, Glycerin or Sodium Lauryl Sulfate 15% Xylitol pH Balanced for Optimum Oral Care Freshens Breath Whitens Teeth Friend of the Sea Since 1995 As calcium salts (commonly found in saliva) are lost because of poor diet, the pH of the mouth can shift to acidic. Brushing your teeth with Coral White (which contains ionic coral minerals) helps to neutralize this acid plus whitens teeth and freshens breath. With the combination of ingredients including Echinacea, Gingko Biloba, Goldenseal, and 15% xylitol, coral white is much more than a toothpaste-it's refreshingly gentle and immaculately clean. This toothpaste contains no fluoride, no synthetic colors, no glycerin, and no sodium lauryl sulfate! Why brush your teeth with a simple toothpaste when you can brush with Coral White? There has never been a toothpaste formulated with ionic calcium from above sea fossilized coral minerals. Try Coral White - you will feel, see and taste the difference. -James Chappell, D.C., N.D., Ph.D., M.H. Leading expert on coral minerals and natural healing. Coral White: World's only natural toothpaste formulated with ionic calcium and minerals from above the sea. No Synthetic Colors EcoSafe: This symbol is your assurance that the ocean is never touched when harvesting this product.