Since 1970 Natural Fresh Breath Made in USA Propolis and myrrh leave your mouth naturally fresh! Propolis and myrrh are herbal resins we've found promote a naturally clean, healthy-mouth feeling. Propolis and myrrh toothpaste fights plaque with regular brushing, and we've added xylitol for great taste! Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests Uses: Helps prevent plaque and tartar build up with regular brushing What makes a product good? At Tom's, it includes how we make it No animal testing or animal ingredients No artificial colors, flavors, fragrance, or preservatives We share every ingredient, its purpose, and its source Sustainable practices are a priority in every aspect of our business We strive to maximize recycled content and recyclability of our packaging