Since 1970 Natural Clinically Proven Fresh Breath Cavity Protection Use Helps protect against cavities What makes a product good? At Tom’s, it includes how we make it. Cruelty Free- No animal testing or animal ingredients. I.P.S- We share every ingredient, its purpose, and its source. Sustainable practices are a priority in every aspect of our business. No Artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. At Tom's, we're always looking for new natural ingredients to deliver the results you need. Our research has shown that the licorice root extract in our Wicked Fresh! toothpaste actually helps block bad breath germs from producing odor, for long lasting fresh breath. Tom’s of Maine R & D Team Kennebunk, ME