Camu camu is a shrub growing in the Amazonian jungle. It has the highest levels of Vitamin C than any other fruit on Earth! Camu camu berries contain powerful beneficial phytochemicals* and an outstanding amount of Vitamin C, as well as important levels of beta carotene, calcium, iron, niacin, phosphorus, riboflavin and thiamin. *phytochemicals are naturally occurring substances in plants Certified Organic by the Soil Association, meaning no harmful chemicals, pesticides or processing aids were used at any stage of farming or production. And, for that extra bit of ethical care, this product is packed by hand in the UK in a factory running off solar powered energy.