Warning - You Might Not Be Hungry Until Lunch! Since 1971 6 g Protein | 37 g Whole Grains | 5 g Fiber (Benefits Per Serving) Whole Grain - 37 g or More Per Serving Eat 48 g or More of Whole Grains Daily Non GMO Project Verified Wake Up Your Morning! Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead! Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1 gram of soluble fiber from oats. Our Story A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious - and is worth taking a bite out of every day!