First Place Winner - World's Best Oatmeal To Your Good Health...Bob Moore USDA The 100% Whole Grain Natural & Award Winning Cereal Friend to the Heart Also Known as Pinhead Oats or Irish Oats The Golden Spurtle - World Champion Oatmeal Kosher You Can See Our Quality! Bob's Whole Grain Foods for Every Meal of the Day Certified by QAI Free of Preservatives and Chemical Additives The Bob's Red Mill team went to Scotland to compete in the Olympics of oatmeal, the Annual Golden Spurtle World Porridge Making Championship. And, for the first time in the competition's history, it was won by oatmeal from outside of Scotland by Bob's Red Mill Steel Cut Oat - the very same oats that are in this bag. Did You Know? The USDA's dietary guidelines call for three 16 gram servings of whole grain foods every day. Eating just a single portion of Bob's Red Mill Steel Cut Oats provides nearly all three recommended servings.