Low in Fat Only 2 g Sugar Per Serving Good Source of Fiber Non-GMO Project Verified American Heart Association Certified-Meets Criteria for Heart-Healthy Food Kosher Made with Whole Grain Wheat Good Source of Fiber 365 Whole Grain Kernels Per Biscuit 4 g of Protein Per Serving Vegan 100% While Grain - 32 g or More Per Serving Eat 48 g or More of Whole Grains Daily Rainforest Alliance Certified Delicious! It Looks Different, Because It Is different. Diet rich in whole grain foods and other plant foods, and low in saturated fat and cholesterol, may help reduce the risk of heart disease. Why is it some people seem to enjoy an endless amount of energy? Maybe it's how they start their day. With Weetabix, you can enjoy knowing your day starts with a wholesome source of feel good energy. Try it a different way every day and see for yourself how great your day can feel. Weetabix means simple ingredients, minimally processed and whole grains that stay with you in your busy days. Weetabix has a healthy wheat taste that is light and crispy.