Growing Great Taste for Generations Whole Grain Goodness Whole Grain Brown Rice Whole Grain - 18 g or More Per Serving Eat 48 g or More of Whole Grains Daily Family Farms Since 1937 Gluten Free USDA Certified by California Certified Farmers (CCOF) Lundberg Rice Cakes: Delicious, Nutritious, Whole Grain Goodness! Our rice cakes are made with our own freshly milled brown rice to ensure freshness, great taste and whole grain goodness. With nearly twice-as-much rice as other brands, our cakes are packed with twice the flavor, value and nutrition. Lundberg Family Farms Rice Cakes are gluten free and made from the natural goodness of brown rice. Truly exceptional taste and a healthy snack for the whole family! Enjoy! Growing Great Taste For Generations Since 1937, the Lundberg family has been growing healthy, great tasting rice while respecting and sustaining the earth. Today, the third generation carries on the family heritage. We continue to use eco-positive farming methods that produce wholesome, healthful rice products while protecting and improving the environment for future generations.