Super concentrated, long lasting fragrance & softness - Super-concentrated: lasts for 240 uses - Hypoallergenic: no harsh chemicals - Easy to use 'no-mess pump' Traditional fabric softener is expensive, full of chemicals and yet another thing to lug back from the supermarket. But ours is different. It's a world first - super concentrated, natural fabric conditioner. Each bottle will last for 240 uses. That's a whole year's worth of fabric conditioner for the average family in each bottle! No harsh chemicals Our breakthrough plant extract replaces the nasty chemicals found in traditional fabric softener. You get the same long lasting fragrance, the same long lasting softness, but without the chemicals and without the expensive price tag: it works out to be just over 4p per use. A little goes a long way As it is super concentrated, all it takes is 3 squirts. You'll need a fraction of the amount, so it'll last so much longer. Easy to use We've designed our 'no mess pump' to be idiot proof. Just three pumps is all you need. No measuring, no pouring, no fuss. Easy. Available in Fresh Linen or Spring Blossom.