h·e Highly Concentrated - Cleans 32 Loads Maid by Nature. Highly concentrated Great for high-efficiency machines Handmade with pure essential oils Free of synthetic chemicals Zum Clean is not a detergent. It's a deterrent - to pollutants, to overconsumption, to byproducts, to irritants. After all, your clothes are your second skin. Would you rather wash your skin with detergent or soap? Good. Because this is not a detergent. Zum Clean is laundry soap - the only 100% all-natural laundry soap mixed, poured and bottled by happy human hands. Yep, no machines were harmed, nor synthetic chemicals used, in the making of this product. And since our happy hands aren't as stingily efficient as machines, we pour liberal loads of pure essential oils for laundry loads that literally clear the air while they clean your clothes. But, please don't call this a detergent. Pronounceable ingredients, pronounced effects. 100% pure essential oils naturally freshen clothes and "aromatherapize" your home while you wash. Coconut oil soap treats your second skin gently and doesn't dry it out. Baking soda removes dirt and odors. Vegetable glycerin clings to dirt and stains.