Cleans 32 Loads! H.E Highly Concentrated Great for High-Efficiency Machines Hand Made with Essential Oils Free of Sulfates and Phosphates ZUM Clean is not a detergent. It's a detergent - to pollutants, to over consumption, to byproducts, to irritants. After all, your clothes are your second skin. Would you rather wash your skin with detergent or soap? Good. Because this is not a detergent. Zum clean is laundry soap - mixed, poured and bottled by happy human hands. Yep, no machines were harmed, nor sulfates or phosphates used, in the making of this product. And since our happy hands aren't as stingily efficient as machines we pour liberal loads of essential oils for laundry loads that literally clear the air while they clean your clothes. ...But please don't call this detergent. Pronounceable ingredients, pronounced effects. Essential oils naturally freshen clothes and "aromatherapize" your home while you wash. Coconut oil soap treats your second skin gently and doesn't dry it out. Baking soda removes dirt and odors. Vegetable glycerin clings to dirt and stains.