Real Food Always Non-GMO Excellent Source of Magnesium and Vitamin B6 Grown in the USA Good Source of Fiber and Iron Gluten Free Non GMO Project Verified Hearty, Nutritious & Wholesome Vegetarian/Vegan Product Rice Bran Rice Bran is the nutrient-dense outer husk or rice grain. It's a good natural source of fiber and contains magnesium, vitamin B6 and iron. Our Rice Bran is also stabilized using heat treatment to maintain freshness. NOW Real Food Rice Bran is a great addition to many baked goods and primarily used to boost fiber content. It adds a rich texture and imparts a subtle flavor that's ideal for cereals, or it can be used as a tasty and nutritious thickening agent for smoothies. Add it to breads and muffins to improve color and taste. Because you are what you eat, Now Real Food has been committed to providing delicious, healthy, natural foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.