INOUMI Pure Japanese Matcha - 50g Pouch Discover matcha in its purest form with INOUMI Pure Matcha. Made using 100% Japanese matcha, carefully selected for its quality, vibrant colour and naturally smooth flavour. Our matcha is produced from first flush leaves, harvested during the first picking of spring when the young tea leaves are at their freshest. Before harvest, the plants are shade-grown for around three weeks, a traditional process that helps develop the distinctive rich green colour and balanced flavour associated with high-quality Japanese matcha. We believe great matcha doesn't need to be complicated. That's why our Pure Matcha contains one ingredient and nothing else: 100% Japanese matcha. No added sugar, no sweeteners, no fillers, no artificial flavours and no unnecessary additions. The result is a beautifully smooth and versatile matcha with a fresh, naturally complex flavour. Enjoy it traditionally with hot water, make it into a hot or iced matcha latte with your choice of milk, or add it to your favourite drinks and recipes. Each 50g resealable pouch is designed for enjoying INOUMI Matcha at home while helping to keep your matcha protected between servings. Why INOUMI Pure Matcha? * 100% Japanese matcha * First flush spring leaves * Shade-grown for around three weeks * No added sugar * No sweeteners * No fillers * No artificial flavourings * One simple ingredient * 50g resealable pouch * Delicious hot or iced